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As an Art Director for Covet Fashion, I stepped into the unique challenge of immersing myself in the women’s fashion world to deliver visually stunning content that resonated with a style-savvy global audience. I led the execution of high-impact, on-brand visuals that captured the spirit of real-world trends, aligning our quarterly game strategies with seasonal fashion calendars and events.
I oversaw a talented in-house art team and managed a robust global outsource pipeline, ensuring the seamless production of hundreds of high-quality assets each season. Working closely with product, design, and marketing partners, I helped evolve the visual identity of Covet Fashion while maintaining its legacy as a premier lifestyle game.
Mood Boards
Mood Boards
Creating detailed mood boards was a critical part of our visual planning process, allowing the team to align in-game content with real-world seasonal fashion trends. These boards served as a creative north star, guiding the development of themed props, costume elements, and fashion attire for our monthly content drops. By referencing runway looks, color palettes, textures, and styling cues, we ensured each release felt timely, aspirational, and authentic to Covet Fashion’s audience — bridging the gap between digital gameplay and real-world style culture.
Prop Packs
Prop Packs
These unique, fantasy props were created by artists on the team under my direction. They were aligned with our seasonal themes that released on monthly basis to add flair and character to the fashion competitions hosted within the game.
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