For Series: Your Story Universe, the core art direction challenge was to faithfully reimagine iconic characters and locations from beloved films and TV shows in a way that honored their legacy while supporting a dynamic, story-driven game experience. We developed a stylized yet grounded visual approach that balanced artistic manageability with the need to capture actor likenesses and recognizable settings. This art style allowed us to scale content production while preserving visual authenticity. A highlight of the project was our high-fidelity avatar system, which used hand-painted artwork and modular design to deliver a rich, customizable player experience with best-in-class visual polish. Throughout development, I worked closely with NBCUniversal and their portfolio of licensed brands to ensure brand consistency, creative alignment, and a premium visual experience across all IPs.

The artwork is from the combined efforts of multiple artists and OS studios under my art direction.

Series: Your Story Universe offered an immersive, choice-driven gameplay experience where player decisions shaped the unfolding narrative. Designed to feel like stepping into your favorite film or TV show, each story arc empowered players to navigate relationships, moral dilemmas, and dramatic twists—all tailored by their choices. This interactive storytelling approach created a personalized, emotionally resonant experience that kept players engaged across episodes.

These screen examples are the combined efforts of multiple artists under my art direction.